{"id":434,"date":"2020-02-24T06:00:00","date_gmt":"2020-02-24T05:00:00","guid":{"rendered":"https:\/\/produktwerk.de\/produktwerker\/?p=434"},"modified":"2024-04-12T12:27:59","modified_gmt":"2024-04-12T10:27:59","slug":"welche-rolle-sollte-product-discovery-in-der-arbeit-von-product-ownern-spielen","status":"publish","type":"post","link":"https:\/\/produktwerker.de\/welche-rolle-sollte-product-discovery-in-der-arbeit-von-product-ownern-spielen\/","title":{"rendered":"Welche Rolle sollte Product Discovery in der Arbeit von Product Ownern spielen?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"434\" class=\"elementor elementor-434\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e473e21 e-flex e-con-boxed e-con e-parent\" data-id=\"4e473e21\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d4bc07 elementor-widget elementor-widget-text-editor\" data-id=\"34d4bc07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:fl-builder\/layout -->\n<p>In der aktuellen Folge unseres Product Owner Podcast &#8220;Die Produktwerker&#8221; ist <a href=\"https:\/\/www.emendare.de\/team\/heiko-stapf\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Heiko Stapf (\u00f6ffnet in neuem Tab)\">Heiko Stapf<\/a> von <a href=\"http:\/\/www.emendare.de\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Emendare GmbH &amp; Co. KG (\u00f6ffnet in neuem Tab)\">Emendare GmbH &amp; Co. KG<\/a> \/ <a href=\"http:\/\/www.cybermanufaktur.de\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Cyber Manufaktur GmbH (\u00f6ffnet in neuem Tab)\">Cyber Manufaktur GmbH<\/a> aus Karlsruhe unser Gast.<\/p>\n<p>Mit Heiko besprechen Tim und Oli, warum Product Discovery einen wichtigen Bestandteil in der Produktentwicklung spielen sollte. Daf\u00fcr erkl\u00e4rt Heiko zun\u00e4chst, was man allgemein unter Product Discovery versteht und wie er dies definiert. Anschlie\u00dfend reflektieren wir Ans\u00e4tze, wie ein Product Owner die Discovery-Arbeit in Scrum integrieren kann.<\/p>\n<p>Wir haben f\u00fcr dieses Thema mit Heiko Stapf den unserer Meinung nach geeignetsten Gespr\u00e4chspartner gefunden, denn neben vielen Product Owner Trainings, die er als Certified Scrum Trainer gibt, agiert er auch als Innovations- &amp; Produktmanager sowie Agiler Coach.<\/p>\n<p>W\u00e4hrend des Podcasts werden u.a.\u00a0<strong>Marty Cagan<\/strong>(@cagan) und\u00a0<strong>John Cutler<\/strong>\u00a0(@johncutlefish) erw\u00e4hnt. Buch- und Link-Tipps:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.amazon.de\/INSPIRED-Create-Tech-Products-Customers\/dp\/1119387507\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"&quot;Inspired - How to Create Tech Products Customers Love&quot; (\u00f6ffnet in neuem Tab)\">&#8220;Inspired &#8211; How to Create Tech Products Customers Love&#8221;<\/a> von Marty Cagan<\/li>\n<li>Blog von Marty Cagan zu &#8220;Discovery&#8221;:\u00a0<a href=\"https:\/\/svpg.com\/insights\/product\/discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/svpg.com\/insights\/product\/discovery\/<\/a><\/li>\n<li>John Cutlers ist sehr aktiv auf Twitter. Ansonsten schreibt er viel auf Medium:\u00a0<a href=\"https:\/\/medium.com\/@johnpcutler\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/medium.com\/@johnpcutler<\/a><\/li>\n<\/ul>\n<!-- \/wp:fl-builder\/layout -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300a57a elementor-widget elementor-widget-text-editor\" data-id=\"300a57a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/produktwerker.podigee.io\/6-neue-episode\/embed?context=external\"><\/script><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fa3e1 elementor-widget elementor-widget-text-editor\" data-id=\"30fa3e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wir freuen uns \u00fcber Euer Feedback auf produktwerk.de\/produktwerker, per Mail an podcast@produktwerk.de\/produktwerker oder via Twitter an @produktwerker.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wir freuen uns \u00fcber Euer Feedback auf produktwerk.de\/produktwerker, per Mail an podcast@produktwerk.de\/produktwerker oder via Twitter an @produktwerker.<\/p>\n","protected":false},"author":3,"featured_media":7435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[347,6,332,329],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welche Rolle sollte Product Discovery in der Arbeit von Product Ownern spielen? - Die Produktwerker<\/title>\n<meta name=\"description\" content=\"In dieser Folge des Podcast &quot;Die Produktwerker&quot; besprechen wir mit dem CST &amp; Produktexperten Heiko Stapf das Thema Product Discovery. 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