One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey.
It’s all about finding the small steps you can take to build these habits.
While I understand that every situation is unique, I tend to see three main categories of resistance to continuous discovery. Luckily, I have some recommendations for how to overcome each type of resistance and meet people where they are.
I recently spoke on this topic at the Product at Heart conference in Hamburg, Germany. You can watch the video here or read a lightly edited version of the script below.