The Hypothesis Prioritization Canvas

Over the past 10 years we’ve been lucky to have a tremendous amount of content, practice and experience shared to help us build and design better products, services and businesses.  One of the core concepts being adopted broadly from this body of work is the hypothesis — a tactical, testable statement used to help us frame our ideas in a way that encourages experimentation, learning and discovery. The idea is that we write our ideas, not as requirements, but as our best guesses for how to deliver value and with clear success criteria to tell us whether our idea was valuable and we delivered it in a compelling way.