As a young man, Bruce used LEGOs to obtain food and attract a mate. Product is probably encoded somewhere in his DNA. His is currently president of the Boston Product Management Association (BPMA) and CEO of UpUp Labs.
He and his team help organizations get more from their investments in product development, working with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness.
